Lately I have seen some billboards with bicycle ads. In fact, the don't advertise bicycles in the sense of bicycle brands, but cycling as such. There is, for example, the Citybike Wien ad which obviously aims at young people:
This picture is from an article by the Greens in Simmering.
In contrast, there is the Wien Energie ad about E-bikes:
More about the E-bike test on the Wien Energie website
Nice picture, but in my humble opinion, there's too much of a hype about E-bikes these days. Ok, they do make sense for old and disabled people, parents who daily transport their kids and shopping by bike, etc. For the average person, however, they are pretty useless. Not just that they are expensive, they are also slow (with the battery one can only go 25 km/h, which can be easily achieved without one on a lighter bike) and ugly. E-bikes for "business people"? Well, if you dress correctly and drive in a reasonable speed, then you really don't sweat that much. Men in suits and women in dresses cycle up and down the Gürtel bike path in Vienna every day. And although it is quite hilly, none of them gives the impression that they have to put in a lot of effort...
Ok, to be fair, it requires a little bit of "training" to find out which clothes are comfy to wear (meaning, that ones has to get used to dress according to the temperature and weather in general) and how to ride efficiently (speeding in the city is useless because it just means that you'll have to wait longer at a red light), but there's no difference between E-bikes and other bikes. Well, if you still feel that an E-bike is something that you need, let me know why. Maybe I just overlook the obvious.
I probably shouldn't be so negative about E-bikes. After all, E-bikes are better than no bikes :-). And to be precise: I actually do like the idea of E-bikes. Just not they way they are advertised (namely with the wrong target audience in mind).
What do think about E-bikes? Is there much demand for them where you live?