In Austria a lot of alcohol-related accidents happen especially at this time of the year. We have a Christmas market- and hence also a Glühwein and Punsch-drinking tradition (in English this is called mulled wine and glogg as far as I know). So recently we also have a new campaign against drink-driving (in German):
"Alkohol am Steuer: Könnten Sie damit leben?" / "Drink-driving: Could you live with it?"
It's all about first times (walking, car ownership, being promoted etc.) of Stefan and Tobias -- and about the first time drink-driving and it's consequences... I think the question "Could you live with the consequences?" at the end is of course dramatic, but still very realistic. There is a similar spot from Ireland (in English):
"Could you live with the shame?"
In 2002 we had this, well, rather funny spot about drink-driving in Austria which is more directed towards young people who, on the countryside, often heavily depend on cars when they want to go out. It shows three zombies coming out of their graves and talk about their last disco visit: how drunk they were, that one said he could still drive, that the others joined and wanted to drive to another bar etc. It ends with "Und was ist dann eigentlich passiert?" / "And what happened then?" before you can hear cars crashing in the background:
"Drink + Drive = Death"
Do you have campaigns against drink-driving in your country? Do you think such TV spots can make a difference? If so, which ones do you consider most effective? Do you think they have to be shocking in order to show any effect?
By the way, what blood alcohol limits do you have in your country? In Austria we have a 0.5‰ drink-drive-limit for car drivers (and basically 0 for beginners). However, this regulation is only written down in the Kfz-Gesetz (law for motorists). Generally, and hence also for cyclists, we have 0.8‰ limit which previously used to be the overall limit (before they lowered it in 1998). If you know German and are interested in details you can continue reading in the "Handbuch Alkohol - Österreich" and the newspaper article "Angetrankelt mit dem Fahrrad unterwegs" (about drink-biking).
Do you ever drink-bike? I really try to avoid that. When I plan to go out I either leave my bike at home or just don't drink at all. I think that a slow reaction can be pretty dangerous if one has to ride between cars. Thus in that sense it also matters where I'm cycling. I don't mind having a beer and cycling back home on a lonesome cycle path in the countryside. Good lighting at night, however, is always essential!