It's already a few months back that I visited Dresden, capital of Saxony in the East of Germany. I arrived by an overnight train, pretty early and the place was still sleepy. Still, quite a few people were already up and bright on their way on bike everywhere.
Of course, one of the first things I noticed were rental bikes and out came my camera.
This title is a tag line from a TV mobile network company ad broadcasted in Spain during this spring (Spanish readers, correct me if I'm wrong ;)). It means "Shared, life is more". As a linguist, I am still pondering over the sense of grammatical unfinishedness of the tag line, but bear with me, "professional defect", I put a great dose to control myself but am not always successful...But that's another matter.
There were different ads (you can see them in Youtube) with the motto, but if I had to choose I would take this one:
Until the end of the ad, you are not sure what it is about...then you see the motto and start noticing some details...which ones do you get? Do you think the motto is appropriate? And, last but not least, do you like the ad?
The more I watch it, the more I am amazed on how well it was orchestrated!
